Affiliate Marketing Statistics for 2024

Statistics for 2024 Affiliate marketing

Growing Market: The affiliate marketing industry was worth $8.2 billion in 2022, marking a 10% increase from the previous year. By 2024, it’s projected to jump to $21.1 billion, and by 2030, it could reach a whopping $36.9 billion1.

Rising Interest: Google Trends data shows a steady incline in interest around affiliate marketing. Even in 2023, there was a rise in searches related to this field.

Affiliate Marketing Statistics for 2024
Affiliate Marketing Statistics for 2024

Impact on Online Shopping: Affiliate programs now account for 16% of online orders in the United States as of May 19, 2023. Clearly, affiliate marketing significantly influences online shopping trends.

Investments in Affiliate Marketing: In 2023, $1.5 billion was invested across 232 rounds, representing a 15.38% increase compared to the previous year. Notably, over $216 million was specifically invested in affiliate marketing software between 2020 and 2022.

Worldwide Reach: Affiliate services have become a global phenomenon, with 9,600 companies operating across continents. North America leads the way, hosting nearly half of these services, while Asia-Pacific, Europe, and Africa are catching up.

Commission Structures: SaaS affiliate marketing offers commissions ranging from 20-70%, while the finance sector maintains a stable commission rate of 35-40%.

Budget Allocation: Businesses allocated 9% of their marketing budgets to affiliate marketing in 2021, equivalent to what was set aside for email marketing1.

Remember, staying informed with the latest stats is crucial for strategic decision-making in the dynamic world of affiliate marketing! 


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